I'm sure the 'X3' is just to make it easier to accidentally find this product when a non-internet savvy person (usually older) looks up keyboard emoticons.
It is a thick cream, the applicator working really well to distribute it.
I also like how the metal of the applicator is cold on the eye skin.
After applying it the night before, my eyes look refreshed and smooth.
Price: 1/5 ($44.99 for 15mL, I got it on sale for $15 muhahahah!)
Scent: 2.5/5 (no real scent)
Effectiveness: 4.5/5
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